The Changing Face of Online Luxury and Lifestyle Goods

The luxury industry has struggled to gain a foothold in the online space. This is especially evident in e-commerce, where many classic brands have been reluctant to fully jump in, mostly taking a reserved, wait-and-see approach.

Because of this, new luxury e-commerce platforms have found it difficult to secure top-tier fashion and lifestyle brands, which typically exert tight controls over all aspects of their communications with their customer.

What these companies need to learn is that narrative is no longer wholly owned by the brands: it’s about forming meaningful relationships with the customer. Product advertising has permanently shifted from seller to storyteller. It’s no longer enough to simply sell a purse because it has been designated an “it bag”-customers want to know why it costs $1400.

What is luxury?

Brands spend big bucks to promote a luxury lifestyle. Visit a boutique of one of the big French brands and you’ll find well-dressed salespeople, art installations, “one-of-a-kind” merchandising (to communicate limited stock), luxe furniture-and you may even be offered a glass of Champagne while you shop. No sense is left untouched as brands even spray expensive fragrances around its stores to maintain the image of fine living. These experiential pleasures of the good life are lost when you move online.

When you buy a designer dress, some of the cost goes to material matters like construction details, fabric and country of origin, but you’re also paying a high price for marketing such as fashion shows, parties, sponsorships, billboards, magazine ads and product placements. This is the cost of branding, and may actually be more important than the former when it comes to customer acquisition; after all, it is expected that luxury brands spend about a quarter of their revenues on marketing. The question then becomes: if branding is completely virtual, existing as purely the emotional response that a buyer has to a product, why has it been so hard for luxury brands to create an equally virtual, emotional response to products that are sold online?

How do you communicate luxury online?

The codes for communicating luxury in the physical world are well established-after all, luxury is an inherently physical, tactile experience. In fashion, luxury is in the feel of the fabric, the quality of the craftsmanship and the rarity of the materials. Communicating luxury online has been more nebulous, but a few conventions have emerged-most of them carryovers from the luxury magazine print world: copious white space, elevated tone, high-quality photography and exacting attention to detail.

But perhaps the most important means to communicate luxury online is through narrative. It is essential that e-commerce sites tell the story of the wellness, fashion and design brands that it sells, as well as what makes each product worth buying. This education helps to strengthen the relationship between the brand and its prospective customer.

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Braided Rugs For Today’s Home Fashions and Lifestyles

Braided Rugs are a statement in and of themselves. They represent a tradition that is a part of our history’s past. However, decorating with this style rug today does not consist only of dark colors and a “country” motif that once would come to mind when some people would normally think of this category. Additionally, in today’s world, where everyone is busy, the last thing we want to do is spend our time maintaining a new rug. These rugs require very little upkeep, and will last forever with the proper minimal maintenance.

Braided Rugs are available in a wide range of styles that will provide a statement to your décor. Colors are brighter, from soft pastels to more jewel tones, and sizes can range from small scatter sizes up to full room size rugs. New introductions of braided rugs in various shapes, offer a completely new twist to the traditional look. A perfect example is an elongated octagon braided rug, placed under a dining room table. This new look is a braided rug reborn for today’s times.

And for those looking for a more authentic styled rug that replicates the ones that someone’s grandmother might have made at one time, would most likely be interested in one made from Cloth. These rugs are made from all material and do not contain any filler, they also look the most like an actual hand made rug.

Braided Rugs are versatile in many different settings and motifs. Whether “your style” is country, traditional, cottage, shabby chic, colonial, and now even bordering contemporary, these rugs will add a unique charm to your décor.

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Foschini downloads digital strategy

CA Southern Africa has announced that TFG has implemented the CA API (Application Program Interface) Management solution to drive the digitalisation of its business and supply chain. TFG fashion and lifestyle retailer operates in 31 countries and has 2,200 stores across Africa and recently expanded into the UK.
Image by 123RF
Image by 123RF
According to Craig de Lucchi, account manager, CA Southern Africa, TFG required a solution that would safeguard the supply chain and support new digital initiatives. “The company needed to enable seamless systems integration with its suppliers while maintaining security.”

CA API Management enables TFG to receive automated alerts about product shipments by its suppliers. “TFG is also integrating its ecommerce platform with stock management systems to provide its customers with up to the minute product information. Essentially it delivers a seamless customer experience both online and in-store and provides customers with information on stock availability which in turn enables the company to better manage customer expectations.”

Wayne Beckley, senior enterprise architect at TFG, says the company was keen to improve visibility of the supply chain and establish greater automation. “We particularly wanted suppliers to be able to automatically notify us when goods were shipped,” says Beckley.

The group had various tools in place for integration but significant development effort was required, which was costly and time-consuming.

“We selected the CA Technologies solution, implemented by CA Southern Africa, because its flexible policies enable us to govern and secure our APIs. It also works seamlessly with Active Directory,” says Beckley.

He emphasises that the digitalisation of its business will facilitate TFG’s growth into the future and help to position them at the front of a highly competitive market.

De Lucchi notes that APIs are the building blocks of digital transformation. “To compete successfully and thrive today, enterprises across every industry need to transform. This process is not just about incremental improvement, but about evolving core businesses to meet the demands of today’s connected world. API management accelerates this digital transformation by providing the capabilities you need to bring systems together, secure these integrations, deliver better customer experiences faster and capitalise on new opportunities.”

Cintron Pink Polo

Val de Vie Estate will host the annual Cintron Pink Polo breast cancer awareness event on 5 November 2016.
The event, popular with celebrities, influencers and supporters of the fight against breast cancer, started in 2010. The 2016 event which draws inspiration from Pantone’s colours of the year: Serenity and Rose Quartz continues the event mandate of raising awareness and acting as a vocal platform for breast cancer associated charities, whilst showcasing the best of international style polo laced in a ‘pretty in Pink’ experience.

Cintron Pink Polo

Event partners

This polo with a purpose event combines a festival of the best of the sport of kings on the polo greens with a fashion and lifestyle celebration on the sidelines. Think stylish pop-up experiences curated by Veuve Clicquot Rosé, and couture style cocktails by headline sponsor Cintron. International beauty brand Sisley and Tosca will be the official beauty and hair partners.

“An exciting addition to this year’s event is partnering with Paarl local business, Fynbos Valley Gift Boxes to create the Blossom Box Boutique. A gifting initiative of beautiful boxes containing items which inspire, motivate and treat women bravely fighting breast cancer,” shares event owner and Val de Vie Events MD, Simone de Wet.

Cintron Pink Polo guests will be able to select a gift, write a note of encouragement on a tag and place the personalized product in the gift box from Blossom Box Boutique, which will be delivered to the St. Stephen’s Oncology Centre. Ladies will find the box on their seat when arriving for their treatment.


Event highlights include Top Billing presenter, Nico Panagio as the official event MC, and a performance by SA musician Jimmy Nevis. Expect to rub shoulders with SA’s who’s who including Val de Vie Estate marketing director and swimming legend, Ryk Neethling. As a special addition to this year’s Pink Polo, guests will enjoy complimentary welcome cocktails curtesy of Musgrave, the Official Gin Partner.

Rikki’s Taxi’s will offer guests special rates to and from the event. With the growth of the polo over the past years, many brands such as Julius Baer and Vodacom have come onboard as the respective banking- and network partners, creating a truly collaborative effort in raising awareness for breast cancer.

Ticket prices:

R100 Per Person: Pink Food Truck Fair tickets (For families and kids – bring along your picnic blanket – food will be on sale, no picnic baskets allowed. Children under the age of 13 enter the Pink Food Truck Fair for free).

Pure & Crafted SA

On 26 and 27 November, the Pure & Crafted Festival will premiere at Ground in Muldersdrift in Midrand, Johannesburg.
BMW Motorrad, the motorcycle division of the BMW Group, presents Pure & Crafted SA, a two-day music and motorcycle festival inspired by the Berlin Pure & Crafted Festival, featuring South African music acts, artisanal food, craft beer and gin, an exclusive selection of premium wines and champagnes, motorcycle displays, outrides and stunt shows.

Festival highlights

Pure & Crafted SA highlights include: three music stages, Germany’s finest beers, SA craft beers, wine stalls, a cheese and olive shed, a dedicated kids’ entertainment area, coffee baristas, artisanal food trucks, live tattoo and barbering, a “gin”tlemen bar, whiskey tastings and a variety of fashion and lifestyle stands to explore.

Pure & Crafted SA

Motorcyle fans young and old, riders and non-riders alike, can also look forward to motorcycle experiences, including daily stunt shows by world-renowned BMW stunt-rider, Mattie Griffin, scenic outrides, off-road trails with team South Africa, winners of the International GS Trophy 2016 and custom motorcycle displays.

There will also be BMW GS Trophy team displays, custom motorcycles and off-road riding available. Pure & Crafted SA celebrates all things motorcycling – and we welcome all riders of any brand of motorcycle to enjoy the weekend.


The music lineup includes: Mi Casa, Prime Circle, Parlotones, Rubber Duc, Goodluck, The Rocketeers, Bad Peter, Sutherland, Eva Morgan, The Oompah Band, Dean Fuel, Michael Lesar to name a few.

Ticket options

For a limited time only, Pure & Crafted SA Early Bird tickets will be available for only R199 (Saturday), R179 (Sunday) and R399 for a Weekend Pass.

Buy tickets here

Thereafter, tickets are:
Saturday only:
Pre-sold: R299
Door: R350

Sunday only:
Pre-sold: R229
Door: R300

Weekend Pass
Pre-sold: R499
Door: R500

Pure & Crafted SA tickets give you access to the entire event, which includes all music stages, Munich Beer Garden, shopping areas, stunt and display areas, kids’ area and all the food stalls.

Secure parking is also available free of charge for all vehicles and motorcycles.

The Let’s Call It Brunch Lounge

The Let’s Call It Brunch Lounge is a decadent all-inclusive experience. Set under a private tent on a raised deck overlooking the main stage, guests receive complimentary canapés and beverages throughout the day and night. Let’s Call It Brunch guests will also be treated to exclusive parking (motorcycle or vehicle), premium toilets and of course, the best seat in the house. This ticket also includes the full benefits of the Pure & Crafted Festival SA access ticket.

Fashion Handbags – Amazing Accessories For Women’s Trendy Lifestyle

Handbags are one of them most popular accessories that have been in style for many years. Handbags are often seen carried by women and they have used it as a fashion statement the whole time. These amazing accessories are a fashionable necessity that are designed to help people carry their belongings. Fashionable handbags are not only reliable, but they are also very appealing. There is a wide variety of fashionable handbags available in many stores, so finding one that matches your personality shouldn’t be very difficult. Most women seem to be not contented with what they have had for years, they even get bored of using same bag for a few months. Most of fashionable handbags are cheap, though. Some of them carry a simple design, while others were made elegantly. There are some that were created with cheap materials, but there are others were made of top of the line leather or fabrics. Today’s stylish handbags come in a different styles, shapes and sizes. You can find handbags such as Hobos, Satchels and Tote bags. These variety of handbags were designed to match the different personality and taste of women. When you start to find a fashionable handbag as a gift for yourself or for someone, you have to determine first the amount of money you are willing spend. If you are on a tight budget, consider shopping online. Searching for the right handbag for your personality and taste is quite easy. Online store have a wide variety of cheap yet still fashionable handbags that will delight your taste. These online stores make the process of searching very easy for you, basing on the style, design, size, color, price and brand you desire. You can even see a lot of celebrity handbags, leather handbags, beaded handbags and customizable handbags through the Internet. Because of the popularity of handbags that can be bought online, it is now possible for you to have one in just one click of your mouse. Your order will be ship no matter what country you live in. However, there are many people who cannot afford the prices of the real designer handbags but they still want to have the look of the designer handbag. They can have that by buying the knock-off replica handbags and they can get them in many stores and online, also. Fashionable handbags can make a perfect for holiday season, and that sets every woman’s heart alight. You can count on seeing seeing a smile on their faces by purchase custom handbags that are of top quality, which are created by top name brand designers located in various countries. These custom accessories will be made based on what you would like them to be. With this, you can give personalized designer purses, canvas tote bags, cosmetic bags, travel bags, or even customized sports bags or diaper bags to girl friends. Therefore, looking for the right gift for yourself and friends who have a good taste about fashion is pretty easy to do, especially finding a handbag that is within you preferred budget. Published at:

Nike Air Force One – More of a Lifestyle Than a Fashion Trend

With all the popularity of luxury handbags, shoes and other classy items a lot of people fail to realize the growing culture that revolves around a love for sneakers. From the urban streets of Boston, Massachusetts to the bright neon lights of Tokyo, Japan sneakers and the relating trends are increasingly evident. You can now see people wearing brands such as Nike Air Force ones all across the globe. People young and old, active and inactive, hipsters and computer geeks alike are all participating in this obsession with running shoes. Even with this increased popularity many people fail to realize the growing culture and how highly regarded sneakers have become in mainstream society. From full time students working part time jobs to afford a $300 dollar pair of kicks to the adults that keep a fresh pair purchased and ready for that special occasion, sneakers have become a lifestyle. You even have a number of die-hards that will sleep outside of stores for the weekend just waiting to get there hands on a hot new limited edition. In fact there have been increasing instances of riots when not enough of the new, coolest pairs are available in stores. People know what they want and are after it more than ever before. Apparently, Nike seems to have the goods that everybody wants. They are the shoes experts that no one seem to be able to beat. Shoes have become more than just an item that people invest in to wear until they turn ratty. Millions of people around the world are collecting them, trading them, analyzing and even worshipping them. It has become a hobby as much as a style of attire. We now have TV shows, radio programs, books and complete online forums dedicated to discussing all the new buzz involving footwear. Just a few years ago Nike Air Force Ones could usually only be seen in the downtown areas of major cities. This has quickly changed as they are seen in magazines, newspapers and on the streets of even the most rural of cities. There really are no borders or boundaries anymore when it comes to their popularity. It is not uncommon to see a middle-aged mother of three rocking the freshest kicks on the market. Sneakers just simply are not for the hip hop teenagers anymore. Their comfort, appeal and overall style are sought after by people of all ages from all parts of the world. While there are a number of popular shoe companies and styles including K. Swiss, Adidas and Puma just to name a few, Nike Air Force Ones are commonly referred to as the footwear that first broke into the mainstream. While first appearing in major rap videos and in the heart of urban streets, they have now become as mainstream as a baseball cap or designer jeans. There seems to be no end in sight for this trend and who knows, maybe one day fresh new sneakers will be accepted at high class, black tie affairs. One can only dream, right? Published at:

Fashion and Beauty With Your Lifestyle

Considering the amount of time, revenue not to mention eVort some individuals invest about clothing, cosmetics and in addition their looks on the whole, the particular pursuit of beauty typically is a lifestyle ifanything is actually. Specific feminist aptly calls it “a deeply signiï¬cant existential venture not a bad deï¬nition of “life-style actually. We take a massive interest inside the method our human body looks. we all paint plus pierce it, we maintain it throughout shape by means of exercise as well as diet plan, as well as some of us take it in order to the actual cosmetic surgeon in the event that youre really dissatisï¬ed with certain speciï¬c part of it. Adults do go that would considerable lengths and they are prepared to incur serious dangers, to be able to change the actual appearance of their bodies for just what they take in order to become the better. Concern regarding their looks guides people s lives. Now throughout one important sense the particular pursuit of beauty typically is obviously a life style. However paradigmatically, throughout order in order to meet the requirements as a lifestyle, a a technique of life should moreover be anything you may have selected your self. A life-style is a means of showing the world which elements inside life we deem important, precisely what kind of everyday living you prefer to live, exactly what kind of individual you need to be. This goes for men and for females. Nevertheless the entire huge pressure about ladies in order to reside upwards to several best standard of beauty, makes it really doubtful regardless of whether ladies s options concerning appearance are really anything but mere reflections of fashion, or worse nevertheless, of male-dominated force relations. Can certainly females s pursuit of youth and also beauty, consequently, ever absolutely qualify as a freely adopted life style? At least you feminist answers the actual previous question with a resounding “Not an! In an article entitled “Women and also the knife: aesthetic operation plus the colonization of ladies s bodies”, Kathryn Pauly Morgan sets out that would investigate regardless of whether cosmetic operation is actually liberating and / or coercive. As the particular title suggests, she has not an doubts regarding the outcome. Precisely what makes her article interesting consequently, typically is somewhat exactly what makes her think that, despite appearances to the entire contrary, females are generally coerced into cosmetic operation. The key to be able to her answer lies in exactly what she calls “paradoxes of choice that is, situations that leave females not an legit choices at just about all. She differentiates 3 such paradoxes. The entire ï¬rst typically is the particular paradox of conformity: females never make use of the health development to be able to underscore their uniqueness or simply eccentricity, very the two every one of the permit the actual 1 and then the same “Baywatch” standard determine their appears. “More very often compared to certainly not, what occur at ï¬rst glance in order to be instances of selection turn out to be instances of conformity.” Second, females whom involve themselves within the pursuit of youth and additionally beauty do not take their human body as something natural or alternatively provided, but very because raw material to be shaped as well as pruned in order to ï¬t a few exterior standard. Their bodies usually are changed for other people in order to exploit them. And it is males that are wielding the actual power, either actual males or alternatively merely imagined guys who occupy the entire consciousness of females and in addition make them back into self-surveying topics. This really is the paradox of colonisation. It appears as if perhaps females are generally cultivating their own bodies, whereas in actual fact their bodies usually are being colonised by men. At long last, generally there is an overwhelming pressure to undergo cosmetic surgery. The technological beauty important enforces itself with regard to numerous ways: through advertising, articles within the news, in so-called prosperity stories, inside Miss America pageants. At the same time, the entire beauty important sets a brand-new norm: all those whom refuse to be able to submit in order to it can become stigmatised. What employed to be regular is actually quickly becoming deviant, difficult, inadequate and deformed. Eventually, Morgan ventures, “the entire ‘ordinary will come in order to be perceived and evaluated because the entire ‘ugly’”. The entire fact that women are really coerced in order to avail themselves of these methods plus the ensuing pathological inversion associated with the regular constitutes the 3rd paradox, the paradox of coerced voluntariness and then the technological important. When a female conforms in order to a bit of unmarried, outside standard imposed on her, the entire conditions of genuine choice come with definitely not been met. In case any of these paradoxes prevail therefore, she typically is definitely not creating a choice of her personal, nevertheless typically is being forced to adjust herself to be able to guys s norms. Actually certainly not merely men s norms, nor really “white, western and also Anglo-Saxon” norms, but norms which are “male-supremacist, racist, ageist, heterosexist, anti-Semitic, ableist and classbiased” and in addition to be found on the safe side, Morgan adds the particular ominous “eugenicist” because well. Published at:

NYC Lifestyle – Fashion, Food and Fun!

If there is one thing the world loves to ape, it is the NYC lifestyle – be it related to fashion or sports or the hustle and bustle of office life, the New York spirit never ceases to intrigue and exhilarate! ‘Ennui’ is a word that is not part of the vocabulary of New York. In this multi-racial and welcoming society, you will never run out of things to do – if you are artistically inclined you can visit a Broadway theatre, if you like physical activity you can watch the New York Knicks or the Yankees in action, if you are a gourmet lover you can savor the various cuisines that the trendy city offers. What The NYC Lifestyle Offers: What if you could enjoy all the good things in life that you can afford with minimum restrictions?! That is what the New York lifestyle promises. * New York City Entertainment: * Think NY entertainment and Broadway springs to your mind first! But there is even more to look forward to! Ballet and opera lovers will not be disappointed. The Lincoln Centre hosts ballets, operas, jazz music shows and orchestras. * For music aficionados, the NYC lifestyle will mean visits to Carnegie Hall for classical and pop music performances. * If you are an avid historian, the Metropolitan Museum of Art presents an extensive collection of Art pieces from all over the world – Byzantine, Islamic, Asian, Egyptian, African and so on. * New York City Fashion: New Yorkers are trendsetters; there are Summer/spring and autumn/winter fashion shows held biannually to dictate what the world wears! What you are wearing today was decided months ago in NY’s luminous ramps. * New York Food: NYC food offers a wide variety of drool-worthy fare from Chinese, Indian and Thai food to Mexican and Greek cuisines to cater to the large number of immigrants who have made New York their home. Not many would like to miss the delicious mouth-watering dishes of the street vendors from falafels and kebabs to the more home-grown pretzels, burgers and hot dogs! Places To Visit: * The NYC lifestyle affords you visits to landmarks like the Statue of Liberty, Times Square, and Rockefeller Centre — the places that attract maximum tourists. * To get a feel of NY’s affluence, take a stroll down Fifth Avenue, where you will be greeted by a whole range of designer wear collections – a symbol of the wealthy residents the city boasts of. * To enjoy a greener and more restful setting, relax at Central Park amongst the sculptures and flora. You can take a relaxing break from the busy humdrum of day to day life among the bridges, ponds and walkways. If you feel like gliding through, there are skating rinks and boat rides to carry you away. Children can enjoy the zoos and playgrounds. * If you are lucky and attentive enough, you can catch some of your favorite shows and movies being shot LIVE! New York City is only the second largest filming location in the United States. Published at:

Sports Fashion – a Lifestyle

Sports fashion has come a very long way since baby steps in its introduction started very early in the 21st century. Then sports fashion are made not really to suit a particular activity (although much of the claims are) but as part of a novel design a new approach in styling which started in small faltering steps. Today, sports fashion is fun. It is the “in” thing. Not influenced by haute couture as it was formerly done but as a matter of attitude. A lifestyle The development of sports fashion started picking up seriously in the 1960’s in time for fitness craze that has started to sweep the nation and which has become familiar with many households with the help of television. Before that only athletes would want to dress up in sports uniforms and for the most part, only during competitions. Slowly, the public started appreciating the fashion coupled with their sports heroes that it became acceptable to wear sports fashion even for non-athletes. People who want to look athletic, who wants to look healthy and who simply wants to dress in the most comfortable manner as they see fit would don sport attire. Sports fashion ceased to be a novelty; it became part of a daily active life. Someone in the 1960’s coined “jogging” and most everyone who can, pick up the idea. Today, jogging is not only for track stars but also for everyone who wants to stay fit and keep it that way. The fashion of sports evolved very rapidly since then. Many entrepreneurs, who banked on the popularity of staying healthy and fit, manufactured their own contribution to the sports fashion world and have done very well. From simple sports attire, sports fashion now includes every facet of every particular sport from the manufacture of bull caps to shoes, from jackets to bags and carrying cases to towels and sunglasses. A far cry from previous sports fashion where the rule is function and the catering to a specific sports activity, current releases are highly innovative, very tastefully made and employs cutting edge technology, many of which are in a list of “must have” for the average person especially the young. Sports fashion has in a big way influenced also the manufacture and the popularity of sports equipments, sporting goods, exercisers, and conceptualization of exercises. It helped increase health consciousness that similar products catering to staying fit became popular. When the public in the 60′ and 70’s accepted sports fashion as a form of a somewhat rebellious statement, its presence in the market and its development have been relentless. We see it everywhere. The marriage between fashion sensibility, designer artistry, and fabrics of high technology continues to help dominate our consciousness at staying fit inspiring competition and further product developments. Because of the popularity and the big business sports fashion has become competition is good and great deals are everywhere. Often, checking out the labels and sticking with the better brands are a sure way to find the best everyday attire to wear. Published at: